Chevy's icky, exploitative new ad
By Seth Stevenson
Slate.com
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The spot: Singer John Mellencamp leans on the fender of a Chevy pickup, strumming an acoustic guitar. He sings, among other things, "This is our country." Meanwhile, a montage of American moments flies by: Rosa Parks on a bus. Martin Luther King preaching to a crowd. Soldiers in Vietnam. Richard Nixon waving from his helicopter. And then modern moments: New Orleans buried by Katrina floodwaters. The two towers of light commemorating 9/11. As a big, shiny pickup rolls through an open field of wheat and then slows to a carefully posed stop, the off-screen announcer says, "This is our country. This is our truck. The all-new Chevy Silverado."
This ad makes me—and, judging by my e-mail, some of you—very angry. It's not OK to use images of Rosa Parks, MLK, the Vietnam War, the Katrina disaster, and 9/11 to sell pickup trucks. It's wrong. These images demand a little reverence and quiet contemplation. They are not meant to be backed with a crappy music track and then mushed together in a glib swirl of emotion tied to a product launch. Please, Chevy, have a modicum of shame next time.
I should probably leave it at that (the poor ad is just trying to sell trucks, after all, in its own muddle-headed way). But this isn't your basic flag-waving car commercial. It mixes patriotic images with some heart-rending, shameful episodes from our past. And the ambiguity is furthered by the presence of John Mellencamp—a guy who, in a different incarnation, used to make semipolitical statements about the dark side of the American dream. A guy who wrote an open letter in 2003 arguing that the Iraq war was "solidifying our image as the globe's leading bully" and wondering why President Bush hadn't been "recalled" yet. Mellencamp once sang the line, "Ain't that America" with a decidedly bitter tinge. Now he sings the remarkably similar line, "This is our country," and it's hard not to wonder what he means by it.


Black folks in ‘Chocolate City’ are still stuck in the mud
The St. Louis American
NEW ORLEANS - A year after the unthinkable devastation of New Orleans wrought by Hurricane Katrina, progress in reconstruction is slow or non-existent if you’re poor or black. In fact, many observers believe New Orleans is a case study of what those in power would make out of every American city if left alone to execute their plans - urban centers without poor folks.
Katrina left 80 percent of the city flooded, killed more than 1,339 people in Louisiana, displaced 786,372 citizens and has ruined 18,752 businesses, according to the NNPA.
In New Orleans, there are efforts to reassure the people that everything is all right. On WYLD 98.5 FM radio, deejays continuously plug the slogan “Building New Orleans, one day at a time.” A “My Katrina Hero” essay contest is underway by the city government. The French Quarter, which sustained only wind damage, looks like a Hollywood movie set. Rumors still persist that levees were blown up to spare this historic tourist district by redirecting raging waters to the predominantly African-American 9th Ward.
A casual pan of city streets indicates priorities in the rebuilding effort. A gigantic sign graces the top of the New Orleans Astrodome, letting passersby know that the facility re-opens on August 26. The Dome of Death was the shelter of last resort for more than 60,000 stranded victims and the centerpiece for many a reporter’s human interest (or horror) story.
A closer look and a chat with the residents reveals that all is not well, even in the Quarter. Two hostile, hand-written signs were posted on the storefront windows of YesterYears on Bourbon Street, a shop of quaint and quirky novelties. One sign read, “There is no real intention to rebuild New Orleans” and the other lamented “There is no economic recovery money.” The owner had just laid off her last paid employee and was uncertain about her 29-year-old business. Without government assistance, YesterYears was about to become yesterday’s failed business statistic.
The Democratic members of the House Small Business Committee have found that 80 percent of small businesses on the Gulf Coast have not yet received loans promised by the federal government. The Small Business Administration has approved loans of more than $10 billion, but only $2 billion has been loaned to business owners.
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Chrisrabb! on Wednesday, August 23, 2006 at 11:28 AM in Business & Entrepreneurship, Commentary/Opinion, Community & Consumer Activism, Katrina | Permalink | Comments (1) | TrackBack (0)
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