Founded in 1999 by native Chicagoan and social entrepreneur Chris Rabb, Afro-Netizen™ is an online civic enterprise dedicated to informing, inspiring and engaging afro-netizens and the communities they touch.
Technically speaking, an "afro-netizen" is a Black "citizen of the (Inter)net". However, the connotation of this term coined by Rabb in the final moments of the 20th Century, bespeaks a more civic value to -- and utility of -- the Internet in one's life beyond its more consumer or individualistic applications.
What started out as an informal e-mail-based news aggregation service for and about Blackfolk has blossomed into a burgeoning online community, having gained national visibility and momentum in the aftermath of the frenzied mainstream media (MSM) coverage of the then-nascent "political blogosphere" during the 2004 election cycle.
Afro-Netizen's focus is on reaching and empowering civic-minded, intellectually curious "e-fluentials" by providing a uniquely compelling mix of content, community and collaboration.
This is a lofty, long-term mission for Afro-Netizen, but one worthy of serious commitment. Needless to say, such missions are only as meaningful to the African American community as there exists the capacity by a new generation of independently owned social enterprises within Black America that truly embrace these laudable communal values.